COMMERCE 3MC3 Lecture Notes - Lecture 4: Operating Margin
26 Feb 2015
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3mc3 case 1 class assignment: mountain man brewing. Please bring 2 completed copies (point form is fine) to the thursday or friday class. You will be asked to hand-in one of the copies. Use the remaining copy to help you participate in class. Chris prangle forecasts that mountain man brewery"s 2005 revenue and. In 2010, the operating margin has fallen by 32. 54%. This is a substantial amount in only 6 years. If they want their business to maintain its market share and remain a. Source: exhibit 1 mountain man brewing household name in west virginia, they make changes so their contribution margin each year increases. If they do not make changes, they will have a negative operating margin. They must change their strategy and operations before this occurs. Chris could focus on improving the lager line, add a new product line of light beer or expand geographically.
