COMMERCE 3MC3 Lecture 4: National Music
17 Jun 2016
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Document Summary
Paul robson, manager of two halifax-dartmouth national music studio branches was studying the demographic data before him. He was also studying marketing surveys which included information on consumer attitudes and awareness. Studio, peter macdonald, was considering adding another branch in the metro halifax area and the two men were to meet in two weeks time to discuss the matter. Before the meeting, paul needed to evaluate the available information and present his conclusions regarding location, market potential and possible marketing strategies for the proposed branch. It was already march, 2001, and paul knew that they had to proceed quickly if they were to open the new branch in time for the peak demand period which began in august. National music studio (nms), a chain of music schools, was started by peter macdonald in 1971 in nova scotia. The company had grown quickly, and by 2001, fifteen branches were spread throughout the maritimes.
