COMMERCE 3MC3 Lecture Notes - Lecture 2: Gross Margin, Chemical Engineering, Petro-Canada
17 Jun 2016
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Document Summary
As part of the entrepreneurship course in the m. b. a. program at mcmaster university, Ashton so, tony valaitis and kirk sabo had developed a business plan for a new company. Their plan was judged to be the best submitted in the course and they were awarded a . 00 prize. The next day, over coffee in the cafeteria, the three hamilton-area students were trying to decide whether they should pocket the prize money or use it to start a new company. The three students named their company spacemax as the mission of this business was. To provide inexpensive space saving devices for non-commercial applications. initially, Spacemax was to produce and market only one product -- a portable, inexpensive and easy-to- install locker shelf (called the lockermate shelf ). The primary market for the product was students in high schools, community colleges and universities. Secondary markets included senior elementary schools and non-educational institutions such as fitness/leisure centres, factories, hospitals and police stations.
