COMMERCE 3MC3 Lecture Notes - Lecture 2: South Beach Diet, Swot Analysis
13 Sep 2016
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Product line is varied: health benefits. Company is financially balanced: therefore it is able to take a risk and make investments. Trusted company because it has been around for 90 years: this reflects quality, company trust attracts customers. The cheese wheel is already precut into pieces: portion control, wrapped in a foil. The product is unfocused: offers both laughing cow wheel cheese and baby bel cheese wax. Banking on the diet: not a sustainable position, diets are constantly changing, fads change and diets come and go. Cow != healthy: cow doesn t play into the healthy lifestyle. In the us there is an increased market that likes snacks. There is a decline in the south beach diet.
