ECON 1B03 Lecture Notes - Lecture 4: Demand Curve
Unit 4.1
Price Elasticity of Demand
Elasticity
- Elasticity: measures how responsive Qd or Qs is to changes in Price and other determinants
- If say, Price changes, will Qd change by a little or by a lot?
- This knowledge would be very useful to firms and policy makers whose decisions may affect
price and therefore affect Qd
- A firm wants to maximize profit. Other things being equal, it will want to maximize its total
revenue
- Here’s where knowing the prie elasticity of demand for its good is handy for a firm
- It can tell whether it should raise or lower its price (assuming it has the ability to set price)
Total Revenue
- Total Revenue, TR is defined as Price x the Quantity Traded: TR=(P)(Q)
Price Elasticity of Demand
- Price Elasticity of Demand: is a measure of how much the quantity demanded of a good
responds to a change in the price of that good
- Will a small price change result in a proportionately bigger or smaller change in quantity
demanded
- The price elasticity of demand is computed as the percentage change in the quantity demanded
divided by the percentage change in price.
- We’ll denote prie elastiity y Ep
- The number we get from our calculations is called the coefficient of elasticity
find more resources at oneclass.com
find more resources at oneclass.com
Shanghaibalcony1234 and 37744 others unlocked
46
ECON 1B03 Full Course Notes
Verified Note
46 documents
Document Summary
Elasticity: measures how responsive qd or qs is to changes in price and other determinants. This knowledge would be very useful to firms and policy makers whose decisions may affect price and therefore affect qd. Other things being equal, it will want to maximize its total revenue. Here"s where knowing the pri(cid:272)e elasticity of demand for its good is handy for a firm. It can tell whether it should raise or lower its price (assuming it has the ability to set price) Total revenue, tr is defined as price x the quantity traded: tr=(p)(q) Price elasticity of demand: is a measure of how much the quantity demanded of a good responds to a change in the price of that good. Will a small price change result in a proportionately bigger or smaller change in quantity demanded. The price elasticity of demand is computed as the percentage change in the quantity demanded divided by the percentage change in price.