ECON 1B03 Lecture Notes - Lecture 4: Normal Good, Substitute Good, Haplogroup Q-M242
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ECON 1B03 Full Course Notes
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Elasticity: measure how responsive qd or qs is to changes in p and other determinants. P changes, will qd change by a little or a lot. Knowing the elasticity allows them to know whether they should lower/raise their price, more profit ect. Firm wants max profit, wants to max revenue. It can tell a firm whether it should raise/ lower its price (assuming they set there own price. This is price of good x how many you sell at that price. Is a measure of how much the quantity demanded of a good responds to the change in price of that good. We are isolating the impact on qd by just looking at price changes. Computed: ep = % change in qd / % change in p. Our answer is called the coefficient of elasticity. The size of it will tell us how responsive demand is to change in price.