ECON 1B03 Lecture 5: Week 5 - pg1

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Elasticity : measures how responsive qd or qs is to changes in p and other determinants. This knowledge would be very useful to firms and policymakers whose decisions may affect price therefore affect qd. Other things being equal, it will want to maximize its total revenue. Here"s where knowing the price of elasticity of demand for its good is handy for a firm. It can tella firm whether it should raise or lower its price (assuming it has the ability to set prices) Is a measure of how much the quantity demanded of a good responds to a change in the price of that good. Will a small price change result in a bigger or smaller change in quantity demanded. The number we get from out calculations is called the coefficient of elasticity. The size of the coefficient, ep, will tell us how elastic the good is -- how responsive demand is to change in price.

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