ECON 1B03 Lecture 5: Week 5 - p8
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ECON 1B03 Full Course Notes
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Since dq is the slope of the demand curve, that"s why we can see elasticity by the steepness (slope) of the curve. With an inelastic demand curve, an increase in price leads to a decrease in quantity that is proportionately smaller. A firm would lose a few sales but make up for it by getting a higher price for the sales it does make. The gain to tr from the p increase will outweigh the loss to tr from a decrease in q. Tr will increase if p increase if demand is inelastic. So, if a firm wants to increase tr and demand for its good is inelastic, it should increase p. With an elastic demand curve, a decrease in the price leads to an increase in quantity demanded that is proportionately larger. A firm would gain so many sales that even with a lower price, it ends up with greater total revenue.