HLTHAGE 2A03 Lecture Notes - Lecture 12: Content Analysis, Cluster Sampling
19 Jan 2018
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Document Summary
Lecture 12. 0: quantitative research: way to study social behaviour without affecting it. It is non-reactive research because people are being studied under naturally occurring conditions. Involves identification of creative ways to measure social behaviour in a non-direct way. It is unobtrusive research because people are not disrupted for the purposes of the research. It aims to study human behaviour using existing data: unobtrusive research can involve either quantitative or qualitative research methods. Types of unobtrusive research: content analysis (quantitative or qualitative, historical or comparative research (quan. or qual. , secondary data analysis (quantitative, use of existing statistics (quantitative and of interest to qualitative researchers) It is a way to collect and analyze data in a way that involved counting. Outcome of data analysis: researcher analyzes the content (messages, symbols) present in a medium (e. g. , newspaper, quantitative content analysis, numerical descriptions, charts, labels, qualitative content analysis, themes, categories, or interpretations. Steps for conducting content analysis: example the portrayal of older characters in.
