HLTHAGE 2L03 Lecture Notes - Lecture 7: Early Modern Europe, Molson Canadian, Industrial Revolution
Document Summary
Lecture 4: alcohol: an object of celebration. It is the most harmful/dangerous drug we consumer: this special status is not natural in other contexts, alcohol is conceived differently, clear reminder that the meaning and status of substances are socially constructed. It is about our society, not the alcohol itself: e. g. how we view cocaine vs caffeine, alcohol, and its use, play important role in how individuals construct and perform. Key message: relaxation, excitement, group membership, e. g. molson canadian: i am canadian - appeal to and contribute to a national identity. Making modern alcohol and alcoholism: key to everyday life in early modern europe, widely consumed, safer to drink than water. Industrial revolution cheapers, more widely available, stronger: dramatic impact on society and how we understand alcohol consumption, e. g. Gin craze: distillation, people started drinking more of the stronger stuff, quick to drink, gin bars as assembly lines , replicating life speeding up as a whole, shots shots shots.