LABRST 3H03 Lecture Notes - Lecture 4: Computer-Assisted Qualitative Data Analysis Software, Nvivo, Socioeconomic Status
9 Oct 2017
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Ways of accumulating data without interacting with research participants. Can be used in conjunction with more interactive methods. Grabbing info quick then going through and analyzing it. Secondary data analysis historicl/comparative analysis historical data and then analyzing it. Breech of privacy by not asking owners of the cars privacy. Ethics people may think that b/c u aren"t talking to people directly u don"t need to take this into consideration. Manifest: analyzing content that is obvious at first glace; easily observed: image, speech, text. Latent: researcher focuses on uncovering implicit meanings; interpret content to uncover meaning. Fashion mag: m: clothing item (men vs. women, l: what clothing means. Get a general sense of a topic. Sources of statistical data can reveal as much as the statistics themselves: motives and interests of those who produce the documents. Can also analyze the design of the forms used to collect statistical data: gain insight into ideologies behind the previously conducted studies.
