PNB 3RM3 Lecture Notes - Lecture 26: Observer-Expectancy Effect, Cognitive Bias, Jane Goodall

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Forced-choice questions: o(cid:374)e or the other; (cid:271)ut (cid:373)a(cid:455)(cid:271)e the(cid:455) do(cid:374)"t ha(cid:448)e a(cid:374) opi(cid:374)io(cid:374) a(cid:374)d choose at random instead. Faking good: not giving true opinion; answer what you think looks good to yourself or others. Faking bad: rare scenario; sometimes conscious- so just guarantee confidentiality. Can determine if people are faking goo you use crown and amrol to control for responding in social situations. You want to hide items of interest so it distracts people from being dishonest on the survey; use filler questions. Naturalistic observation: passively watching participants in their natural environment; ecologically valid. Non-disguised: people know that you are there ie. chimps know that an observer is present; kids in elementary school; adapt individuals to your presence. Disguised o(cid:271)ser(cid:448)atio(cid:374): people do (cid:374)ot k(cid:374)o(cid:449) (cid:455)ou"re there ie. se(cid:272)o(cid:374)d (cid:272)up (cid:374)oti(cid:374)g do(cid:449)(cid:374) (cid:271)eha(cid:448)iours of passers(cid:271)(cid:455)"s ; e(cid:448)e(cid:374) higher e(cid:272)ologi(cid:272)al (cid:448)alidit(cid:455)- people are not distorted in their behaviour.

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