POLSCI 2NN3 Lecture Notes - Lecture 16: Content Analysis, Sampling Frame, Pierre Bourdieu
23 Nov 2017
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Document Summary
Unobtrusive research: unobtrusive research (or unobtrusive measures) is a method of data collection used primarily in the social sciences. Studies the residues and traces of human activity (past) Relies on words, persuasive description, and indicative quotes to extract meaning from an archieve: quantitative content analysis. Relies on statistics to extract meaning from an archieve. When doing content analysis there are a few steps to follow: Establish your sampling strategy (most cases you can do a census) ^trying to make a bias about the mainstream media, you must define it. Manifest coding >very reliable/if you see this it means that. *when putting coding together you have to think about magnitude about variable. Conceptualize and operationalize your variables: establish a coding protocol. Latent coding >more commonly seen in qualitive content analysis (frequency, intensity, space, time) Discourse analysis: attempting to situate a discourse in its social environment.
