PSYCH 1X03 Lecture Notes - Lecture 1: Visual Search, Donald Broadbent, Stroop Effect
Document Summary
Conscious ability to attend to information that that is relevant to your goal(s) Attending to something causes the object of attention to be from the rest of the unattended objects. For example, when you first put on your clothes you feel it, then later on you focus less on the way it feels on you because the fade into the background noise of stimuli competing for your attention. Some stimuli can trigger our attention automatically. For example if a light flashes into your eyes you are automatically giving it your attention. Attention also refers to conscious ability to attend to the information that is going to help us reach our goals. Actively selecting where to focus your attention. We are adapted to distinguishing between relevant and irrelevant information. Assumed to operate in a fast, efficient and obligatory manner. A notion of salience is a piece of information that appears to natural pop out at you (ambulance)
