PSYCH 2C03 Lecture Notes - Lecture 11: Pay Television, Bes, Product Placement
13 Sep 2018
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Whether or not you care about given message, have motivation and. More likely to take central route if message presented in clear language, rely on peripheral route when presented using complicated language, distracted, or have positive perceptions of a brand 3. Hypothesis: active participation required by role-play would invoke central route to persuasion o results: 4 weeks later role-play participants showed more positive attitudes toward aids prevention than others, showed greatest improvement in knowledge: message them. More persuaded by messages that do not seem designed to influence against position) when you are sure to disprove the other side. Best to present two-sided communion (present arguments for and people have to make up minds, bes tot go before person refuting your argument. If speeches are given back to back and there will be a delay before: primacy effect people more influenced by what they hear first.
