PSYCH 2H03 Lecture Notes - Lecture 9: Implicit Memory, Processing Fluency, Procedural Memory
10 Apr 2018
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Is deep processing always superior to shallow processing: depends on what you need to retrieve, depends on the cue, nature of cue given. Associative strength between cue and target: ex. Build up associative strength by frequency of occurrence, or distinctiveness of the relation. Spreading activation knowledge represented across neural networks. Participants given word pairs to study: one member of pair presented as cue to recall other member of the pair, strongly associated cues are more effective than weakly associated cues. Importance of perspective at time of encoding and at time of retrieval: location (under-water vs on land, physiology (intoxicated vs sober, mood (happy vs sad, environment (visual, auditory, olfactory) The importance of the perspective at time of encoding and time of retrieval. The context becomes incorporated with the associations and thus the path of retrieval. Re(cid:272)all (cid:862)depth of pro(cid:272)essi(cid:374)g(cid:863) e(cid:454)peri(cid:373)e(cid:374)ts: shallow: worst recall, compare font, medium: in between, compare sound, deep: best recall, compare meaning.
