PSYCH 3CB3 Lecture Notes - Lecture 4: Implicit-Association Test, Salami, Simon Effect
65 views4 pages
Published on 12 Oct 2016
School
Department
Course
Professor

§
!"#$%&'("#%()%'*#+,&+-%(./(&0%(,#+1%(.23%*&4('.1%(,.'+&+-%4('.1%(
5%$"&+-%6(
§
7"5(2%(8'%)(&.("''%''(#"*+"9('&%#%.&:,%'(/.#(#"*+"9(,#+1%'6(
§
;0"&(<+5)'(./(*.5*%,&'("#%("''.*+"&%)(+5(&0%(1+5)=(
>
?%@8+#%'('0.#&%#()8#"&+.5(&.(/+5)("&09%&+*(&+%)(&.(29"*<(
>
!"<%(9%''(&+1%(&.(#%*.$5+A%('1"#&(B0%5('%%+5$(B.#)(B0+&%(
>
?%*.$5+A+5$('&%#%.&:,%(B.#)'(/.#(&0%(,#+1%(
§
C829+1+5"9(,#+1%(D29"*<D("5)(D"&09%&+*D(D'1"#&D(E$#")8"99:(+5*#%"'%(
)8#"&+.56(
○
7.5*%,&(,#+1+5$F +)%5&+/:(B.#)'(#%9"&%)(&.('&%#%.&:,%("2.8&("&&+&8)%(.23%*&(
○
G-"98"&+-%(,#+1+5$F(#%',.5)(D$..)D(.#(D2")D(&.(B.#)'("/&%#("&&+&8)%(.23%*&(
,#+1%
○
H/(:.8("#%(&0+5<+5$("2.8&(,"#&+*89"#(*9"''(./(.23%*&4(&0%5(&0"&(1%"5'(:.8(*"5(
"**%''(#%9"&%)(B.#)'(
○
I9"'0(,#+1%("&&+&8)%( .23%*&'("5)(&0%5( /9"'0(,.'J5%$(-"9%5*%(B.#)'(
○
G6$6(,.'(-"9%5*%(B+&0(29"*<(E@8+*<( &.(#%*.$5+A%(0",,:( .-%#('")
►
Sequential* Priming*Procedures:
○
K"+#("&&+&8)%( .23%*&(B+&0(D$..)D("5)J.#(D2")D(%-"98"&+-%(#%',.5'%
○
H'(D$..)D(.#(D2")D(,"+#+5$(/"'&%#=(E9..<+5$(/.#(',%%)(
►
Response*competition*procedures:
○
G6$6(LMNM(OC6(IPKC(/+5)(&0%(9"'&(%9%1%5&("'("(M(-'6(C()%,%5)+5$(.5(&0%(
,#+1%)(.23%*&(
○
C829+1+5"9(,#%'%5&"&+.5( Q)8#"&+.5(.#(',%%)( &0"&(+'(2%9.B(*.5'*+.8'(
"B"#%5%''R(-'6(C8,#"9+1+5"9(,#%'%5&"&+.5(Q"2.-%(*.5'*+.8'5%''R(
§
I9"'0F(B.#)(28&&%#(.#(85#%9"&%)(B.#)(&"&&%#(
§
S.B(9.5$().(:.8('0.B(B.#)(28&&%#(-'6(&"&&%#(Q18*0(9.5$%#(&0"5(
28&&%#R(
§;.#)'(-'6(5.5(B.#)6(T))(B.#)(&%"#4($.+5$(&.(#%*.$5+A%(&"&&%#(B+&0(
'0.#&%#()8#"&+.5(&0"5(B.#)(28&&%#6(U%1.5'&#"&+5$(+&'("2.8&( &0%(
#%9"&+.5'0+,(&.(&0%(,#+1%(B%('"B(,#%-+.8'9:6
○
V#%")(W(28&&%#4(3"14(9."/4('9+*%4(3%99:4('"9"1+6(
►
Sequential* Priming:
►
○P#%%5B"9)4(X*P0%%("5)(C*0B"#&A(QYZZ[R(
○M('&%,(,#.*%''("''%''+5$(%\&%5&(&.(B0+*0($..)(.#(2")("''.*+"&+.5'(&.(
"&&+&8)%(.23%*&(Q%6$6(#"*+"9(*"&%$.#+%'4($%5)%#R(+5*#%"'%(.#(#%)8*%(#%',.5'%(
9"&%5*:(
○]'%'(L()+//%#%5&(28&&.5'(
§H/(:.8('%%(1"9%(5"1%(W(9%/&4(/%1"9%(5"1%(W(#+$0&(
§T554(T)"14(^.054(^."5__
○Stage&1: X"9%(Q9%/&(28&&.5R4( I%1"9%(Q#+$0&(28&&.5R(
§S",,:4(0%"9&0:4(,"+54('+*<("9+-%(
○Stage&2F(K.'+&+-%(Q`R4(a%$"&+-%(Q?6R(
b
§S",,:4(0%"9&0:4(^."54(3.054('+*<4("9+-%4(
§X%"'8#%(0.B(@8+*<9:(:.8(,#%''(28&&.5(
Stage&3F(X"9%(.#(K.'(Q`R4(I%1"9%(.#(a%$(Q?6R((cccc(
§7.5&+58%(85&+9(#%',.5'%(&+1%(+'('&"2+9+A%)(9+<%(/+#'&('&"$%
○Stage&4F(?%-%#'%(./(Y(E I%1"9%(Q`R4(X"9%(Q?6R
○Stage&5F(?%-%#'%(./(d(EI%1"9%(.#(,.'(Q`Re(X"9%(.#(5%$(Q?6R(cccc
>`"&%5*:F(-%#:(@8+*<(&.(,#%''(1"9%J,.'("5)(/%1"9%J5%$(
§Stage&3F(X"9%JK.'(Q`Re(I%1"9%Ja%$(Q?6R(
®U.%'(5.&(1%"5(&0"&(:.8#("&&+&8)%(&.B"#)'(/%1"9%'("#%(
5%$"&+-%4(38'&(1.#%(5%$"&+-%(*.1,"#%)(&.(1"9%'(
®C8$$%'&($%5)%#(2+"'(
>`"&%5*:F('8$$%'&'("&&+&8)%("2.8&(/%1"9%'("#%(5%$"&+-%("5)(1"9%'(
"#%(,.'+&+-%(
§Stage&5: I%1"9%J,.'( Q`Re(X"9%J5%$(Q?6R(
○G\,%*&%)(#%'89&'(
§O%#:(/9%\+29%F(*"5("''%''(5.5E%-"98"&+-%("''.*+"&+.5'(Q5.&($..)(.#(2")R(
§G//%*&('+A%'(./&%5(9"#$%4(%"':(&.(#%,9+*"&%(
§G"':(&.().F('./&B"#%(+1,9%1%5&"&+.5(B+)%9:("-"+9"29%(
§H5)+-+)8"9()+//%#%5*%'(+5(HT!(%//%*&'(&%5)(&.(2%(#%9+"29%(
○;0:(+'(HT!(,.,89"#=
§H5)+-+)8"9'(1":(#%',.5)(.5(2"'+'(./("''.*+"&+.5'(.5(2"'+'(.&0%#(&0"5(
-"9%5*%(
§H5)+-+)8"9'(1":(+5&%5&+.5"99:(#%',.5)(.5%(B":(/.#("99(,.'+&+-%('&+189+4(
&",,+5$(%\,9+*+&("&&+&8)%'(
§K+&'(.5%("&&+&8)%(*"&%$.#:("$"+5'&("5.&0%#F(#%9"&+-%(#"&0%#(&0"5(
"2'.98&%(38)$1%5&(
○K#.29%1'(B+&0(HT!(
Implicit*Association*Test*(IAT):*https://implicit.harvard.edu/implicit/
§K#%'%5&(B+&0(B.#)'4(B0%5(:.8('%%(/%1"9%(5"1%(.#(B.#)(:.8(#%"*&(&.(
,.'+&+-%9:(,#%''(28&&.54(+/(:.8('%%(1"9%(5"1%(.#(B.#)(&0"&f'(5%$"&+-%(
).5D&( ,#%''6(
○Stage*1:*I%1"9%(g?(,.'+&+-%(
§S%#%D'(&0%('"1%(28&&.54( 5.B(,#%''(+/(:.8('%%(5%$"&+-%(-"9%5*%(B.#)(.#(
/%1"9%(5"1%(
○Stage*2F(I%1"9%(g?(5%$"&+-%(
>C8$$%'&(5%$"&+-%(-"9%5*%("&&+&8)%(&.B"#)(/%1"9%(
§C&"$%(YF(I%1"9%(.#(K.'+&+-%(
§C&"$%(LF(I%1"9%(.#(5%$"&+-%(
§`"&%5*:F(0.B(@8+*<9:(:.8(,#%''(&0%(28&&.56( S%+$0&(./(&0%(2"#(+5)+*"&%'(
C`g;aGCC(
○G\,%*&%)(?%'89&'(
►Go/no*go*Association*Test*(GNAT)
§!B.(28&&.5'( QV98%(W($..)R4(Q$#%%5W2")R(
§C0.B+5$(:.8(B.#)'( &0"&( "#%(+5(*.9.#6(C.1%(B+9(2%(+5(298%(/.5&(.#("(
$#%%5(/.5&6(H/(:.8('%%(298%(/.5&4(,#%''(`(28&&.56( H/(:.8('%%($#%%5(B.#)4(
,#%''(?(28&&.56( I.#(B0+&%(/.5&4(1"<%(-"98%(38)$1%5&(&.(,#%''(%+&0%#(
`J?6(
§!89+,4(H5'%*&4(S",,:(C+*<4(?.'%(
○U%(S.8B%#(QLhhdRF(!B.('+189&"5%.8'()+'*#+1+5"&+.5(&"'<'(E /.5&(*.9.#4(
$..)J2")(
○I"'&%#(&.(1"<%(*.1,"&+29%(*0.+*%'(&0"5(&.(1"<%(+5*.1,"&+29%(*0.+*%'(
►Explicit*Affective*Simon*Task*(EAST)*
Implicit&Attitude&Measurement&Techniques&
§T&&+&8)%(.23%*&(B.#)'(,"+#%)(.5*%(B+&0($..)(<%:4(.5*%(B+&0(2")("5)(
#%',.5'%(&+1%()+//(8'%)(&.(+5/%#("&&+&8)%
§7.9.#%)(%\%1,9"#('.1%&+1%'(#%@8+#%'(&0%(D$..)D(<%:(/.#(B0+&%(.23%*&'4(
'.1%&+1%'(&0%(D2")D(<%:(8'%)(/.#(B0+&%("&&#+28&%'(
!08#')":4(C%,&%12%#( YM4(LhYi
YhFhh(TX