Sovereignty of Consumerism
o Who is in charge of goods and services?
o Who is setting the standards?
o We are the ones being driven by the market, we don’t drive the market
Patina orientation is something society used to be based on
Everything that was a childs toy or furniture was imported from England in 1800s
Only in the 1900 and twentieth century we would buy lumber and make things
1970 > Canadian children on average had 90 toys each “junk in the trunk”
1990 > toys and barbies (girls had 6 barbies in average) so many barbies were sold that it could circle
the earth 3.5 times
Booming business in childrens products (1900) , Canada moved from the agriculture to
manifacruting and became quite industrilzed
There was competitive pricing, became innovative
We see 22 000 commercials we come across as an individual
Toys help formulate fundamental attitude for children, discover identity
There is a problem with the children today > when we let them be saturated with the stuff around
them, they actually lose their imagination
If we look and listen to children then we find out there are junkies and they are so advanced in terms
of technology that there is a generation gap between the parents and children.
You often hear parents say ‘when I grew up I onl