SOCSCI 2O03 Lecture Notes - Generation Gap, Consumerism, Teddy Bear
2 Dec 2012
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Sovereignty of consumerism: who is in charge of goods and services, who is setting the standards, we are the ones being driven by the market, we don"t drive the market. Patina orientation is something society used to be based on. Everything that was a childs toy or furniture was imported from england in 1800s. Only in the 1900 and twentieth century we would buy lumber and make things. 1970 > canadian children on average had 90 toys each junk in the trunk . 1990 > toys and barbies (girls had 6 barbies in average) so many barbies were sold that it could circle the earth 3. 5 times. Booming business in childrens products (1900) , canada moved from the agriculture to manifacruting and became quite industrilzed. We see 22 000 commercials we come across as an individual. Toys help formulate fundamental attitude for children, discover identity.
