SOCIOL 1C03 Lecture Notes - Lecture 3: Barry Wellman, Symbolic Interactionism, Max Horkheimer
16 Feb 2018
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Imagined communities (people who don"t know each other but consider themselves a part of a community) Broadcasting act and the crtc (canadian radio-television and. How we create society on the basis of our everyday micro-level interactions. Barry wellman: "networked individualism" - we have all of these technology platforms and it changes the way people experience communities (social networks = offline & online people that we know) > media powerfully controls how we behave and think (this is more closely aligned with conflict theory) > we decide how we will engage with media (this is aligned with symbolic interactionism) > impact of media on audiences who are exposed to both dominant representations and alternative representations. > there are a variety of ways that people can interpret mass media messages. Dominant ideology: media serves interests of big business. Horkheimer and adorno: mass deception - the media is deceiving the audience, doesn"t encourage critical thinking or protest.
