SOCIOL 1A06 Lecture Notes - Lecture 2: Max Horkheimer, The Beauty Myth, Dominant Ideology
9 Nov 2016
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Document Summary
Mass media: relies on technology, connects many people. New media involves many (people) -to- many (people) communication. Traditional mass media: one (source) -to- many (people) Broadcasting act and the crtc (canadian radio- television and telecommunications. American cultural imperialism- can serve to spread american views globally. 6 siq) networked individualism - suggests that you have shared friends example high school. Media determinism: media powerfully controls how we behave and think. Media voluntarism: we decide how we will engage with media (this is aligned with symbolic interactionism) - media doesn"t control us, we have control. Cultural studies approach: impact of media on audiences who are exposed to both dominant representations and alternative representations. Reception analysis approach: there are a variety of ways that people can interpret media messages. Political-economy perspective: media corporations use their power to influence how we think. Dominant ideology: media serves interests of big business.
