SOCIOL 1Z03 Lecture Notes - Lecture 6: Planned Obsolescence, Digital Divide, Mass Media

• School: McMaster University
• Department: Sociology
• Course: SOCIOL 1Z03
• Professor: Jessica Braimoh

Document Summary

Mass communication: transmission of messages by a person or group through a device to a large audience. Mass media: any device designed to communicate messages to a mass audience (e. g. , radio, film, billboards, the internet) Social media: technology based tools to create and share information quickly and broadly, while also building social communities. Social capital - relationships and networks that you have with other people and groups. Access to knowledge and resources (news, youtube, notes) Research shows that overtime more canadian households have gained more access to the internet (87% in 2013, statistics canada) Digital divide: the gap between individuals, households, businesses and geographic areas at different socio-economic levels with regards to both their opportunities to access information and communication technology and their use of the internet for a wide variety of activities. Planned obsolescence: the business practice of planning for a product to become unusable, thrown away, or unfixable at some point in time.