SOCIOL 2CC3 Lecture Notes - Lecture 7: Consumerism, Modern Primitive, Herbert Blumer

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Is the most radical of all sociological theories/approaches. Originated as attempt to come to terms with nature of reality. Including concepts of objectivity, essence/origins/the natural problematizes scienti c approach. Takes an anti-realist (objective) and a relativist (context) stance. Individuals understanding and experience of reality is subjectively mediated. Approach unconcerned with causes or origins of deviance. Or if a deviant condition is real or not (do not need to prove) Focuses on how something comes to be de ned as deviant (processes) Roots found in 2 developments in sociology: work of berger and luckmann. Seminal work about sociology of knowledge how knowledge doesn"t come from god or biology, but is socially constructed and mediated by humans values and assumptions. Concerned with nature and construction of knowledge. How it emerges, becomes signi cant for society (context is important) How knowledge is created by interacting individuals.

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