SOCIOL 2L03 Lecture Notes - Lecture 1: Content Analysis, Fairness Doctrine, Newspeak
26 Nov 2020
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Week 1: intro to mass media and communication. Are technologies used as channels for individuals / small groups to. Era of widespread social activism and political reform in usa. Eg. prohibition, women" s suffrage, modernization (scientific management, efficiency and mass production - fordism ) of impacts. Mass media provided elites new opportunities to reach large audiences (masses) via media of the time. Term also referred to ( assumed ) uniform consumption of media. But this idea problematic in # ways: Types of assumptions about how people consume" media. Types of assumptions about makeup of mass society. As passive vs. active interpreters of messages/meaning. Today , media receivers can also be producers. Notion of communication on mass scale impossible until recently. Info only flowed from a media sender to a receiver (s) Individuals can create their own content and publish it. Mass media are transport forms of mass communication. 5 stages of mass communication identified ( defleur & dennis, 1991 )
