SOCIOL 2T03 Lecture Notes - Lecture 8: Color Blindness, Old Media, Fantasy Sport
26 Apr 2019
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Document Summary
Gender ideology: sports media coverage of women"s sport feature. Sports and new/digital media: challenging the status quo: legacy (or old) media: pre-internet media, e. g. Tv, radio, newspaper, etc: digital (or new) media: digital/internet based media, social media: a subset of new media focused on collective building of social networks and sharing of content, e. g. Changes to sports media production/consumption: new media have significantly changed how sports media are consumed and produced. Changes to sports media production: dropping cost and rising interactivity of digital technologies, amateurs have become content producers, blogs, twitter, youtube, citizen journalists provide alternative coverage of sport events, e. g. Olympic games: sports media companies integrate new media into their legacy media production, new forms of physical activity and sport have emerged, e. g. esports, viral physical challenges. Ideological challenges to sport media complex: amateur media producers may challenge the ideological claims of sports media, e. g. gender ideology, success ideology, etc, greater visibility for non-dominant/alternative sport cultures, e. g.
