SOCIOL 2Z03 Lecture Notes - Lecture 7: Conversation Analysis, Internal Validity, Participant Observation
18 Jan 2018
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Document Summary
Kinds of qualitative research: ethnography / participant observation, both employ a method of becoming immersed in the social setting of interest to gain an understanding of the culture or sub-culture, qualitative interviewing. Goals & critiques of qualitative research: goals, seeing through the eyes of the studied, including. In-depth descriptions: emphasis on process, flexibility and limited structure, critiques, too subjective, difficult to replicate, lack of transparently. What are qualitative interviews: qualitative interviewing = less structured; similar to a conversation. Focus groups: focus groups are an interview with a group of four or more people who can interact with one another and the interviewer. Ideal - 6 to 10 people (morgan, 1998: the value of focus groups is gaining access to the meanings that develop during the interaction, continue until you reach saturation point. Interviewee"s may show conformity (complementarity) or become argumentative: naturalistic, a moderator or facilitator role depends on questions asked, example: letsmove. (2014).
