SOCIOL 2Z03 Lecture Notes - Lecture 9: Face Validity, Thick Description, The Focus Group
26 Nov 2020
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Document Summary
It is important to differentiate between the three main types of qualitative interviewing in-depth interviews, focus groups, and oral history and to consider the advantages and disadvantages of using qualitative interviewing in general. As you learned in module 7"s look at survey research, each methodological approach has its own strengths and weaknesses. A researcher must therefore always be able to justify their choice of methods. In this type of interviewing, we usually interview a small sample of people who are selected through non- probability sampling such as convenient sampling and snowball sampling. In other words, it"s time to wrap up your interviewing when you start to get similar responses over and over again. In-depth interviewing is flexible in structure compared to survey research, which has more rigid structure. Your interview could be completely unstructured or semi-structured, which is more common in sociological research.
