SOCPSY 1Z03 Lecture Notes - Lecture 19: Social Facilitation, Ingroups And Outgroups, Social Proof
23 Nov 2016
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Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group. Classic conformity studies: allport odor study. Ratings were more extreme when participants were alone. Less extreme in the presence of others (moderation effect) People adjust responses in the presence of others. We might moderate our responses to fit in with the group (don"t go to any extremes) Shows a tendency for human behaviour to be influenced by others: sherif autokinetic effect study. Wanted to understand how we form norms around ambiguous situations. Wanted to find something where there was no right answer. A stationary, small point of light in a dark environment appears to move due to involuntary eye movement. We have no frame of reference which we normally tend to do and can cancel out any movement. It"s the eye that is moving, not the object.
