SOCPSY 1Z03 Lecture Notes - Lecture 5: Leon Festinger, Cognitive Dissonance, Little Albert Experiment

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 1Z03
• Professor: ALL

Document Summary

If a schema is what we think about what we know about a group, an attitude is a negative or positive response on how we feel about that group based on our schemas. The nature of attitudes, what they represent and how they are formed as well as how they shape behavior are very important. An attitude is a predisposition to respond to a particular object in a favorable or unfavorable way. Cognitive this is the schema, need to have a schema about what the thing is. Evaluative how we feel about the thing, can be positive or negative. Behavioral how you might act towards the thing. Reinforcement or instrumental conditioning we learn the right response to make to receive a reward or remove a negative enforcement, this would involve direct experience with the thing we ae forming the attitude about. Classical conditioning learning a behavior through association,