SOCSCI 2EN3 Lecture Notes - Lecture 7: Bell Canada, Air Canada, Social Media Marketing

• School: McMaster University
• Department: Social Sciences
• Course: SOCSCI 2EN3
• Professor: Duncan Gillespie

Document Summary

Physical distribution: activities involved in the physical movement. Breaking bulk: making large quantities available in smaller amounts. Assorting: sorting homogeneous (same) lines into heterogeneous (mix) assortments. Providing information: market size, pricing, considerations, other channel members. Shifting risks: merchant middlemen take title to goods distributed. Retail sell it to the store they sell it to customers. Structuring a distribution system: costs, coverage, control, transportation, storage, materials handling, delivery terms. Understanding business plan is determining the competitive analyzes. Understanding target market (e. g. what does your product do?) Product advertising: makes potential customers aware of a particular product/service and their need for it. Institutional advertising: conveys information about the business itself. Air canada more on service on the plane rather than the ride itself. Bell canada -- #letstalk not selling service showing they look (cid:494)good(cid:495) Natural rankings: search engine optimization (seo) Social media marketing: facebook, twitter, youtube. Create a presence on the show floor. Selling getting your hand in their pocket ($)