PSYO 111 Lecture Notes - Lecture 1: Explicit Memory, Habituation, Jiffy Lube

• School: UBC Okanagan, UBC OK
• Department: Psychology
• Course: PSYO 111
• Professor: Dr Mark Holder

Document Summary

Memory - the ability to store and retrieve information over time. Encoding - the process of transforming what we perceive, think, or feel into an enduring memory. Storage - the process of maintaining information in memory over time. Retrieval - the process of bringing to mind information that has been previously encoded and stored. Compare and contrast semantic encoding, visual imagery encoding, and organizational encoding. Semantic encoding - the process of relating new information in a meaningful way to knowledge that is already stored in memory. Relating experiences to stuff we know and have experienced already. We think about the meaning behind our experiences so we semantically encode them unknowingly. In an experiment, people remembered words better (80% right) when they semantically encoded them and thought about their meaning, as opposed to using rhyming or case judgements (15% right) Lower left frontal lobe active during semantic judgment/encoding.