PSYO 111 Chapter Notes - Chapter 6: Frontal Lobe, Temporal Lobe, Long-Term Potentiation

• School: UBC Okanagan, UBC OK
• Department: Psychology
• Course: PSYO 111
• Professor: Dr Mark Holder

Document Summary

Memory: the ability to store and retrieve information overtime. Encoding: the process of transforming what we perceive, think or feel into an enduring memory. Storage: the process of maintaining information in memory over time. Retrieval: the process of bringing to mind information that has been previously encoded and stored. Memories are made by combining information we already have in our brains with new information that comes in through our senses. Memories are constructed not recorded, and encoding is the process by which we transform what we perceive, think or feel into an enduring memory. The more activity in these areas the more likely the person will remember the information. Visual imagery encoding: the process of storing new information by converting it into mental pictures. Wednesday, december 9, 2015: works so well because does some of the same things that semantic encoding does, when you create a visual image, you relate incoming information to knowledge already in memory.