PSYO 111 Lecture Notes - Lecture 4: Control Order

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Most common way to send out questionnaires. Advantages: self-administered, can be done quickly and cheaply, large data, no interviewer bias, can do embarrassing/personal topics. Disadvantages: unclear question(s), order for completing questions matter, often get bias in samples (those who have low education backgrounds are often omitted: personal interviews. Respondent is questioned in their home, office, etc. Advantages: can ask someone to clarify any misunderstandings, flexible questions, control order of questions (unlike mail), high response rate. Disadvantages: expensive, interviewer bias, biases on behavior of interviewer, is(cid:374)"t as eas(cid:455) as before: telephone. Advantages: supervision, cheaper/faster compared to in person, access to secure building, high response rate, flexible probe questions. Disadvantages: selection bias, people will only stay on the phone for so long, busy schedule, resistant to answer (hangs up immediately: types of questions: Open (fill in the blank) or closed (multiple choice) Format of the questions is important to ensure the data collected is of good quality.

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