PSYO 252 Lecture Notes - Lecture 2: Self Esteem (Song), Eye Contact, Acculturation

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Psychology 252 January 15th
What makes an experiment important?
o Challenges existing theories
Ie. Lepper (Field Experiment)
To uderstad Leppers stud
Intrinsic versus Extrinsic Motivation
o Intrinsic Motivation: Originates in factors within a person
Ie. Breathing
o Extrinsic Motivation: Originates in factors outside the person
Ie. Money
Lepper et al., 1973 discovered the paradoxical effects of reward on
intrinsic motivation the oerjustifiatio effet, hih halleged
reinforcement theory
o You do not want to reward something that is intrinsically
motivating or else you will destroy that intrinsic motivation
Dot reard ehaiour that ou do at to do
Reward behaviour that you do not want to do
o Figure 3.2
Eliminated the intrinsic motivation with those who
expected a reward
Same level with those who had an unexpected reward
o
o Integrates several theories
Ie. Zajonc
)ajos “oial Failitatio: Whe others Arouse Us
Previous research found conflicting findings
o Sometimes the presence of others enhanced performance, but
at other times it impaired performance
Well learned, or comes naturally enhances
performance (correct response)
Ie. Sprinters always run faster in front of a
crowd
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Challenging or new tasks impairs performances
(incorrect response)
o Figure 8.2
o Challeges peoples ituitios/epetatios
Ie. Milgram (Lab experiment)
Milgras ‘esearh: Fores of Destrutie Oediee
Conducted his experiments during the time that Adolf Eichmann (1906
1962) was being tried for Nazi war crimes
o Inspired Milgram to study obedience (how can humans kill each
other like they did in WWII)
Milgras Oediee Eperiet
o Was run at Yale university 20-60 age range
o Fully obedient 1 in 1,000 Americans would be fully
oediet….3% ere
o
At 120 complains on pain
At 225 pleads to be let out/says he has a heart
condition
300 Screams out
345 Refuses to answer, silence
The guy is either is unconscious or fully dead
o To be fully obedient you MUST shock
hi 9 ore ties…3% of people ill
(15 mins of shocking)
o Experimenter ol said thigs like: It is
imperative you continueYou ust
otiue Etc.
Figure 7.8
o In a control only 3% of people will shock a random stranger to
dead
o Males 63%
o Females 64%
o Victim is present 40%
o Held 30%
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To administer you must pin them down to administer
the shock (even after unconscious/dead)
o Rebel 10%
Confederate will rebel No I ot oka ith this
behaviour)
Note: This is basically the same today, but if the experimenter is female
the obedience rates go down by 40%
o Large effect from a small manipulation
Ie. Loftus (Laboratory Experiment)
Biasing Eyewitness Reports Figure 12.2
Just changing the verb changes the speed of the car
o Cotated, Hit, “ashed
Impacts eyewitnesses
Laboratory Experiments
o Conducted in settings in which:
The environment can be controlled
The participants can be carefully studied
o Advantage: Coplete otrol…so if ou treat people the sae a differees are
recorded
o Disadatage: The are ot a eperiee oud ever have in real life
Field Experiments
o Conducted in real-world settings
o Advantage: People are more likely to act naturally
o Disadvantage: Experimenter has less control
Mundane vs. Experimental Realism
o Mundane Realism: The extent to which the research setting resembles the real-world
setting of interest
Milgras experiment did not have this
o Experimental Realism: The degree to which the experimental setting and procedures are
real and involving to the participant
Milgras eperiet did this er ell (too well)
Therefore ethics, benefits need to outweigh the cons
The Social Self
o The Self-Concept
Self-Concept: The sum total of beliefs that people have about their own
attributes/characteristics
Ie. Female, white, brown hair, enjoys politics, etc
Not to be confused with self-esteem, which has an evaluative component
(NOT TO BE CONFUSED WITH SELF-ESTEEM: that you are a person of
value)
o Self is an important object of our attention
Cocktail party effect
The ability for people to pick out personally relevant information from a
complex environment
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Document Summary

Psychology 252 january 15th: what makes an experiment important, challenges existing theories. Lepper (field experiment: to u(cid:374)dersta(cid:374)d lepper(cid:859)s stud(cid:455) Intrinsic motivation: originates in factors within a person. Breathing: extrinsic motivation: originates in factors outside the person. Zajonc: )ajo(cid:374)(cid:272)(cid:859)s o(cid:272)ial fa(cid:272)ilitatio(cid:374): whe(cid:374) others arouse us, previous research found conflicting findings, sometimes the presence of others enhanced performance, but at other times it impaired performance, well learned, or comes naturally enhances performance (correct response) Sprinters always run faster in front of a crowd: challenging or new tasks impairs performances (incorrect response, challe(cid:374)ges people(cid:859)s i(cid:374)tuitio(cid:374)s/e(cid:454)pe(cid:272)tatio(cid:374)s, figure 8. 2. Milgram (lab experiment: milgra(cid:373)(cid:859)s esear(cid:272)h: for(cid:272)es of destru(cid:272)ti(cid:448)e o(cid:271)edie(cid:374)(cid:272)e, conducted his experiments during the time that adolf eichmann (1906 , was being tried for nazi war crimes. The obedience rates go down by 40: large effect from a small manipulation. Loftus (laboratory experiment: biasing eyewitness reports figure 12. 2. Just changing the verb changes the speed of the car: (cid:862)co(cid:374)ta(cid:272)ted(cid:863), (cid:862)hit(cid:863), (cid:862) (cid:373)ashed(cid:863)

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