COMM 103 Lecture Notes - Lecture 2: High Tech, Thinx, Asset Turnover
17 Sep 2015
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Simulation: must find and explore markets and cater product, different target markets demand different things. Low tech consumer characteristics: price sensitive, buys mature products, prefers less cutting edge products. High tech consumer characteristics: buys new products, not price sensitive. Success measures: companies have different goals, common metrics, cumulative profits, average market share, average return on sales, average asset turnover, average return on assets, average return on equity, ending stock price, ending market cap. Improving company financial picture in prep for final debrief: point system. Analyst report: evaluates your company in 10 categories: Hetesh seth: margins, profits, emergency loans, working capital, market share, forecasting, customer satisfaction, productivity, financial structure, wealth creation. What is business: combination of integrated areas (ie finance marketing etc) coming together for a common goal. Hetesh seth: assets + labor + capital + managerial acumen = business system.
