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Class Notes for Commerce at Queen's University

COMM 103 Lecture Notes - Lecture 17: Financial Plan, Marketing Plan
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COMM103 Lecture 17 Analyzing New Business Ventures (Part 2) Risks of new ventures Key fatal flaws Inadequate pricing Undercapitalization Weak management competencies Insufficient marketing research Poor industry assessment...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 16: Operations Management, Value Engineering, Corporate Social Responsibility
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COMM103 Lecture 16 CSR (Part 3) New Ventures Structure of final exam SECTION 1: ASSIGNED READING, CLASS DISCUSSION AND GRANT HALL TALKS (60 points, multiple choice) SECTION 2: FOUNDATION SIMULATION (15 points, multiple ch...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 15: Instant Coffee, Resource Depletion, The Dilemma
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COMM103 Lecture 15 Sustainability, Ethics CSR (Part 2) Coffee simulation Main lesson is that farmers end up with the least power while the roasters (ie. PG) and retailers have the most power This leads to the farmers gett...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 14: Delta Hotels, Canadian Imperial Bank Of Commerce, Total Quality Management
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COMM103 Lecture 14 Sustainability, Ethics, CSR (Part 1) Guidance for Foundation Business Simulation Presentation Three sections of presentation: Intro, body, conclusion Due Friday December 4th at 4pm Example intros Profes...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 13: Investopedia, Operations Management
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COMM103 Lecture 13 Pricing (Part 3) and Operations Management Note: The guidance for the investopedia reflection is up on the portal and it is due on Fri Nov 27th Example: Lego cant meet demand for holidays Demand exceeds ...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 12: Contribution Margin
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COMM103 Lecture 12: Pricing (Part 2) Video assignment is coming up for Capsim! The assignment guidelines and rubric will be released shortly. Need to include things like: What went well What went poorly What would you do i...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 99: Tostitos, Sport Utility Vehicle, Tesla Model X
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COMM103 Grant Hall Talks Content will be on your exam. There are three parts: The Rise (Again) of the Entrepreneurial Class The role of understanding the customer in strategy, innovation, and execution Negotiating Through ...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 11: Making Money, Pop Secret, The Home Depot
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COMM103 Lecture 11 Introduction to Marketing Management (Part 2) Consumer Adoption Process Early adopters Like high tech in Capsim, wants the newest products Bowling alley momentum When you get the first followers, the res...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 10: Duracell, Marketing Mix, Marketing Strategy
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COMM103 Lecture 10 Introduction to Marketing Management (Part 1) Marketing Segmentation Targeting Positioning Marketing mix Price Product Place Promo Starwars Duracell Star Wars Commercial Would you support the Marketing M...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 9: Tim Hortons, Burberry, Pest Analysis
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COMM103 Lecture 9 Leadership and HRM (part 1) Key topics from lecture Mini cases preparation for midterms exam (Starbucks, Burberry) Structure choices (as from chapter readings) Grant Hall Talks Everyone in COMM103 is expe...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 8: Investopedia, Sabmiller, Working Capital
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COMM103 Lecture 8 (refer to Week 3 session 1 and 2 slides) Midterms You need to bring Queens ID, pencil for scantron, pen and approved calculator Content: Chapters 1, 2, 3, 6, 13, 14 plus financial statements and mini case...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 7: Value Chain, Pest Analysis, Bargaining Power
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COMM 103 Lecture 7 Supplemental (Part 2) and Fundamentals of Business Strategy Leadership (Part 1) Midterm Outline On commerce portal 40 multiple choice Based on readings, etc. 67 chapters so only the highlights from each...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 6: Net Income, Interest Expense, Gross Margin
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COMM 103 Lecture 6 Finance and Analysis of Financial Statements Supplemental (Part 2) Upcoming deadlines Two page foundation strategy memo due Friday October 9th at 11pm (Dropbox) Foundation information Competition roun...

Commerce
COMM 103
Gregory Libitz
COMM 103 Lecture Notes - Lecture 5: A Question Of Balance, Income Statement, Capital Market
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COMM103 Lecture 5 Finance and Analysis of Financial Statements Supplemental (Part 1) Class Discussion Notes General manager is in charge of finance, marketing, operations, and human resources Manager must know how to co...

Commerce
COMM 103
Gregory Libitz
COMM103 Lecture 2: Overview of Capsim General Manager part 1
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COMM103 Lecture 2 Overview of CapsimBackground of your companyA corporation known as Sensors Inc. sold sensors as the main product. The industry is being deregulated to facilitate and enhance competition for the benefit ...

Commerce
COMM 103
Gregory Libitz

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