COMM 376 Lecture Notes - Lecture 8: E-Commerce, Uniqlo, Food Processing
Document Summary
In what way have they changed over time? break manufacturer hold. Polarization occurring between retailers that offer high end, branded merchandise and those that offer generic, low-priced goods -> pushing the middle out: resulted in more intense competition, diversification of formats and push into overseas markets. More and more overseas companies are setting up in japan: the successful ones result in publicity, but many still make mistakes and end up leaving. Gradual concentration within the retail sector as a whole (in contrast with other industrialized sectors: best example is in apparel retailing (fast retailing"s uniqlo - only the second. Japanese retail company to turn itself into a brand) Today all retailers are trying to balance power between themselves and suppliers. Major shift away from general merchandise towards more specialty retailing focused on much narrower merchandise sections. Internet platform that charged less, allowed merchants to customize their web presence. Encouraged interaction directly with customers from merchants.
