PSYC 100 Lecture Notes - Lecture 5: Personality Test, Individualism, Raymond Cattell

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Week 17 – Social Psychology – Personality
What is personality?
Pattern of thinking, feeling & behaving
Unique to each individual
Consistent over time
You can capture people’s personalities with good
adjectives a lot of the time
oi.e. kind, thoughtful, generous, intense, challenging
of ideas
Trait
How someone is most of the time
Key adjectives
Can be used as a predictor for how someone will behave
in di)erent situations
oi.e. extroverted vs. introverted
State
Make us act in ways contradictory to our usual traits
Temporary
How to measure personality traits?
Personality tests
oMeasure in all di)erent ways
Adjectives & rating scales
i.e. given “nice” & have to rate it 1-10
Statements & agreement ratings
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i.e. “I prefer to stay home alone” & rate
from strongly disagree to strongly agree
Images
Projective personality tests
The Inkblot Test
oLook at vague inkblots & tell the
tester what they see
oDi5cult to interpret
oChoose a test that works to your goal
The Barnum Eect
He gave everybody that who had done the test the same
pro6le that was supposedly derived from their speci6c
test
o“You have a great deal of need from other people to
like & admire you”
Allport
Fascinated with personality but wasn’t sure where to
start
Attempted to 6nd all possible traits in the English
language
Came up with 18000 words that describe physical and
psychological traits
Factor Analysis
Worked as a way to break down Allport’s 18000
adjectives
Chunks adjectives in a number of factors
oWords that describe similar attributes are clumped
together
oi.e. warm, kind & friendly are a cluster
2
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