PSYC 241 Lecture Notes - Lecture 10: Elaboration Likelihood Model, Long-Term Memory, Ego Depletion

• School: Queen's University
• Department: Psychology
• Course: PSYC 241
• Professor: Tara Mac Donald

Document Summary

Stages in the persuasion process: exposure, attention. Have to transfer into long term memory, to have staying power to change attitudes and behaviour: yielding. Have to agree to it: memory. We will process a message carefully when two things are present: motivation to do so: Naturally enjoy thinking: able to do so. A lot going on at one time. Talks a(cid:271)out (cid:272)a(cid:396)s (cid:271)ut you do(cid:374)"t k(cid:374)o(cid:449) a(cid:271)out (cid:272)a(cid:396)s. Central route: people carefully and deliberately scrutinize message content. Peripheral route: people attend to relatively simple, superficial cues. Students heard a message about instituting comprehensive examinations. Strong: you will get hired more likely. Weak: so(cid:373)e ta"s thi(cid:374)k its u(cid:374)fai(cid:396) (cid:271)e(cid:272)ause they (cid:449)(cid:396)ote it. Personal relevance (next year or 10 years from now) If it will affect them they will think about it carefully. Source expertise (local high school class or princeton university professor) High pe(cid:396)so(cid:374)al (cid:396)ele(cid:448)a(cid:374)(cid:272)e did(cid:374)"t (cid:373)atte(cid:396) (cid:449)he(cid:396)e it (cid:272)a(cid:373)e f(cid:396)o(cid:373) Still thinking carefully because motivated to do so.