PSYC 342 Lecture Notes - Lecture 3: Normative Social Influence

• School: Queen's University
• Department: Psychology
• Course: PSYC 342
• Professor: Leandre R Fabrigar

Document Summary

Thoughtfulness and norms: cialdini suggested descriptive norms operate in non-thoughtful cases. Descriptive norms most effective in non-thoughtful cases because people are not thinking properly: tested by kredentser, fabrigar, smith, & fulton (2012) Presented participants with a message about a campus fitness program. Descriptive norm version of message discussed others. Injunctive norm version of message discussed the values singing up (cid:523)ended with (cid:494)follow the lead of your peers(cid:495)(cid:524) reflected by fitness (cid:523)ended with (cid:494)do the right thing(cid:495)(cid:524) (igh thought: program available at queen(cid:495)s in upcoming year (high motivation) and no distractions (high ability) while processing. Low thought: 8-digit number to remember (low ability) and told program would be available at another university (low motivation) this year. Completed intention measure of their interest in the program if it were offered. Supports notion that descriptive work best under low thought and injunctive under high thought.