SOCY 225 Lecture Notes - Lecture 9: Cultural Globalization, Economic Globalization, Mcdonaldization

• School: Queen's University
• Department: Social Sci, Edu and Soc Work - Sociology
• Course: SOCY 225
• Professor: Sachil Singh

Document Summary

Conditions: economic globalization, political globalization, cultural globalization. The lens in which we look at each discipline: economics of globalization, politics of globalization, culture of globalization. What is cultural globalization: connections, intensification, networking. Is cultural globalization new: spread of connections. India became the best cricket team in the world, as a result of cultural globalization. Cultural globalization is always fluid meaning always changing. Homogeneity thesis: sameness vs heterogeneity thesis: variance. Homogeneity thesis: mcdonaldization, dehumanizes social relations: makes everything the same, less human connection, curtails human creativity, standardization. Mass production expand the pool of consumers (eg: tweens) growing commodification of society. Shift towards consumerism and sexualization: mass production, decreasing diversity of languages. Heterogeneity thesis: hybridization theory of glocalization: intersection of the global and the local, fashion, music, dance. Reversed modernization theory: foreign items such as us brands often mirror western lifestyles that symbolize status, achievement and sophistication (p. 245). Positive attitudes towards global lifestyles in economically developed countries (p. 245)