SOCY 273 Lecture Notes - Lecture 3: Independent Community And Health Concern, Socioeconomics
3 Feb 2016
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Debate between theories that agree on many questions but disagree on specific details. Marketing research: some theories say it"s the person delivering the message while other theories say its both the person and the content. Slight difference which can determine by conducting more experiments. Broader debate concerning ways research should be conducted and types of questions that can be asked: Looks at what, how, and why we should study social psychology. Paradigm: a framework that guides how research should be conducted and how data should be interpreted. All interpretations are impacted by the social reality taking place. Includes assumptions about what exists, methods that should be used, and possibilities for interpretation. Fictional things: make observations of the world and makes fictional things about things we can"t see. Interpret stimuli in reference to fictional things instead of in reference to the original human phenomenon.
