SOCY 273 Lecture 4: SOCY 273 – Lecture 4. Jan. 14
22 Feb 2016
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Document Summary
Debate between theories that agree on many questions but disagree on specific details. Marketing research: some theories say it"s the person delivering the message while other theories say its both the person and the content. Slight difference which can determine by conducting more experiments. Broader debate concerning ways research should be conducted and types of questions that can be asked: Looks at what, how, and why we should study social psychology. Paradigm: a framework that guides how research should be conducted and how data should be interpreted. All interpretations are impacted by the social reality taking place. Includes assumptions about what exists, methods that should be used, and possibilities for interpretation. Paradigms can be embedded within critical psychology or traditional psychology. Constructivist paradigm (perspective): there is no fixed reality, people construct their own reality. Amsterdam study: how physical education teachers classify and understand their students in body type and health.
