SOCY 275 Lecture Notes - Lecture 1: Cultural Artifact, Qualitative Property, Content Analysis

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Learn human behaviour and the social world: how they co-operate. Processes that lead to social action or genocides. Adhere to a code of ethics, bound to moral standards. Social science is more structured and organized: not perfect, but more accurate with fewer errors. Authority: belie(cid:448)i(cid:374)g fa(cid:272)ts, or stories fro(cid:373) those (cid:449)ith (cid:862)authority(cid:863, assume they are right when they are often wrong, misuse of authority, to mislead you. Mothers and fathers, marriage: can be full of prejudice, against cultural practices or communities, may not be true today. Common sense: the logic of something makes sense, logical fallacy creeps into logical sense, flipping a coin, slot machines, contradictions that get used in different occasions. Media: blogging, social networks, newspapers, distort events, focus on the sensational, the scandal and issue is magnified but there is little context on the events, focus on the negative. Collect data: operationalization concept to how you measure the concept, population & sampling, observations (collect empirical data)

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