SOCY 284 Lecture Notes - Lecture 3: Narrowcasting, Continuous Partial Attention, Individualism
Document Summary
Castells" work on the information age merits comparison with that of weber and. No other work available that interrelates a vast range of trends and processes in such a coherent manner. The most comprehensive analysis to date on the information age. There are some very different concepts of network". Networks are not simply a theoretical concept, whose origins can be tracked back to some original thinker. Instead, the usage of the concept of network is in the first instance metaphorical. We cannot understand the relation of two people or a small group online without considering the broader social networks in which they are connected. What is important in the word network is the word work. You need work in order to make a connection. The network is a social structure and changes how everything works. For castells, networks are social structures not just technical entities.