SOCY 306 Lecture Notes - Lecture 2: Marketization, Mass Society, Root Mean Square

• School: Queen's University
• Department: Social Sci, Edu and Soc Work - Sociology
• Course: SOCY 306
• Professor: Martin Hand

Document Summary

How has the consumer become a dominant identity in the 21st. In manufacturing, us dominance is giving way to china and india. In consumption, consumer purchases were 71% of us gdp, followed by uk (60%), italy (59%), france, germany, japan (55%) The most products and goods are being made in china or india because it is cheaper. The us and other similar states have become nations of shoppers": buying goods produced overseas by outsourced american corporations. China and india now the workshops of the world": manufacturing increasing numbers of global products, and with an emerging middle-class engaged in western-style" consuming. Consume: to make away with, use up, devour, eat or drink up (oed); from consumere": designating not only the use of things but their disposal. The process of: to acquire, use it, and dispose of it. There is no society that has no consumption.