China and india- workshops of the wold, manufacturers. Separation between where things are manufactured and where they are consumed. return to international economy. Dominance of brands and logos in recognizing consumer culture. Changing over time and used differently in different cultures. Satisfaction of human needs through economic means. Meaning of consumption different across time and place. It necessary throughout history- being social involves getting and using and exchanging things. Giving it meaning, making it yours, using it symbolize identities. We are classified by goods and our social relations are shaped by consumption and social meaning to objects. Consumption is tied to production- consuming is using things that have been produced. Cooking is destruction and creation of new goods. From a supply perspective- process of production creates the things that make consuming possible. Things only become what they are when they are used. The use of things creates the need for new production. Production creates accessories for things we need.