BSM 100 Lecture Notes - Lecture 5: Legal Personality, Sole Proprietorship, Air Canada
27 Jul 2016
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Bsm100: types of business ownership and protecting your firm (week 4, chapter 5) Someone that you trust, someone that is known (friends, family, co-worker) Someone to come up with different ideas, that is like-minded but not the same; you don"t want an echo. Someone with expertise in what you"re aiming to do. Shared interests route: people you find through hobbies, etc. , helpful because they give: feedback (new thinking, identification of problems and how to fix them, private information that helps make sense of public information, power. Someone with a complimentary skill set (self-similarity principle) and who is in the same area as you (proximity principle) 7/27/16: these are bad things in partnerships, easy way out, you don"t have to look for a partner, it"s right in front of you, even if it"s not the best possible option (stepping out of your comfort zone) Why? expansion (geographic, new products, becoming bigger in order to sell more.
