BSM 200 Lecture Notes - Lecture 5: Fixed Cost, Fixed Capital, Sunk Costs

• School: Ryerson University
• Department: Business Essentials
• Course: BSM 200
• Professor: Ranjita Singh

Document Summary

Growth stage: stage 2 ability to sell better than competition -distribution and pricing (of the 4ps) Channel intermediaries: informally called the middlemen, facilitate the movement of products from the producer to the consumer. : retailers will not give you your money right away, wholesalers will give you your money right away. Wholesalers don"t deal with the final consumers, they deal with the retailers. Wholesalers: sorting the options: merchant wholesalers, full service: they will buy the product from the manufacturer; transactional, logistical, facilitating, marketing research (mega huge wholesalers) : be careful that the message is the same! Distribution strategy: intensive distribution: sell convenience goods, selective distribution: sell shopping goods, exclusive distribution: sell luxury goods. Physical distribution: planes, trains, and much, much more: supply chain management: planning and coordinating the movement of products along the supply chain, aware of the all of the aspects along the supply chain. Logistics: the tactics involved in moving the products.