BSM 600 Lecture Notes - Lecture 1: Under Armour, Organizational Culture, Dr Pepper
17 Apr 2018
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Document Summary
Strategy is everywhere; major focus is understanding the theory and practical application of strategy. Strategy is not about out witting the competition. Customers and capabilities (not the competition) should take center stage when developing. Telus introduces a new customer service training program - yes. Td ameritrade buys scott trading for . 4 billion - yes. Canada goose sells equity to bain capital not strategy. Amazon buys wholefoods for . 5 billion, funded by a bond issue. Wal-mart teams up with google on voice based shopping. Apple mac- 25%-year end sale tactic because they are not doing anything for their customers, not a. Loblaw buys shoppers drug mart strategy, just a way of getting cash. Developing a vision- where the organization is going. Successful strategy: effective implementation, simple, consistent, long term goals, profound understanding of the competitive environment, objective appraisal of resources. Strategy is like continuing discipline, like playing the piano not an attitude towards life, like singing in the shower.
