BSM 200 Lecture Notes - Lecture 6: Fixed Cost, Outlast, Direct Selling
23 Oct 2017
School
Department
Course
Professor
Document Summary
Full service: transactional, logistical, facilitating, marketing research. Limited service: drop shippers, cash and carry, truck jobbers. Retailers option: store retailers, non store retailers, online, direct response, direct selling door to door, not common anymore, vending vending machines, v popular in europe. Pricing objectives & strategies: pricing places key role in demand for products, price is a tough variable: legal constraints and intermediary pricing. 2: stable pricing is not the norm, and prices must constantly be evaluated. Breakeven analysis the process of determining the number of units that must be sold to cover costs. Variable costs related directly to how many units you make, will increase to output of production. You are in charge of a fundraiser for your rma, you have decided to sell coffee mugs to raise money from sept nov (12 weeks). 195/5-3. 5 = 130 units to break even can sell 10 mugs x 12 weeks = can only sell 120 mugs therefore wont meet.
